Home | Contact |

104 connected

Home / Contact
Home / Contact
Paypal/ Card USD / EUR
Privacy

EARN MONEY with Offers,Tasks & Surveys

Diamond Painting
Diamond Painting Info
Diamond Painting Kits

Charts

9.50 € /9.95 USD Charts / 2
Stitch pattern from photo


Articles
Articles


Email updates
Get updates by email:
Shops and distributors
UK Webshops
US Shops / 2
US Retailers / 2  
Distributors / DS2

Designer Links
Designer Links
/ 2
Scrapbooking designers

Charts and Kits
Cross Stitch Designers
Cross Stitch Kit Shops
Free Cross Stitch Patterns
Mirabilia Kits / 2 / 3
Mirabilia Corrections
Lavender & Lace
Dimensions Kits / 2 / 3 / 4

Christmas Kits
Sewing Kits
Heaven & Earth Kits
Needlepoint Kits
Told in a Garden
Tobin Kits / 2
Mill Hill Kits
Vervaco Kits / 2 / 3
Candamar Kits / 2 / 3
Plastic Canvas Kits / 2 / 3
Imaginating Charts / 2 / 3 / 4
Janlynn Kits / 2 / 3
Riolis Kits / 2 / 3
RTO Kits / 2
Passione Ricamo / Free
Nora Corbett / 2
Butternut Road

Cross stitch fabrics
Aida, lugana, zweigart
Aida Fabric
Best Aida Fabric Brand
More Cross Stitch Fabrics
Aida, Evenweave, Lugana, Linen
Cross Stitch On Linen Or Evenweave / 2
Aida & Other fabrics
Cross Stitch Fabrics / 2

Fabric Count in Cross Stitch
Permin
Linen/Evenweave Fabric Calculator

Aida Fabric Calculator
Cross Stitch Calculator /2 /3 /4 /5 /6

Cross Stitch Calculator 7 /8 /9 /10

Cross Stitch
Cross Stitch Articles
Cross Stitch Charts
Cross Stitch Tips /2 /3 /4
Cross Stitch Stores
Cross Stitch Guide
Cross Stitch Guide For Beginners
Cross Stitch For Beginners /2
Cross Stitch Booklet /2
Cross Stitch Videotutorials
Cross Stitch Videotutorials 2
History of Cross Stitch
How To C/Stitch /2 /3 /4 /5 /6 /7
How To C/Stitch 8 /9 /10 /11 /12
How To C/Stitch 13 /14 /15 /16 /17
How To C/Stitch That WIll Last
Cross Stitch Skein Estimator / 2
How To C/Stitch Over Multiple Threads
How To Make Money With C/Stitch
How Much Money Is Your C/Stitch Worth
Can You Make Money Selling C/Stitch
9 FAQ About Starting a Craft Business
5 Basic Stitches in Cross Stitch
Best Cross Stitch Books / 2
Cross Stitch Glossary /2 /3
Cross Stitch Wikipedia
Cross Stitch Equipment /2
C/Stitching on Aida,Evenweave,Linen
65 Cross Stitch Terms
88 Cross Stitch Terms
100 Cross Stitch Terms
20 FAQ About Cross Stitch
10 Tips for Cross Stitch
15 Hints And Tips
15 Tips And Tricks
Counted Cross Stitch Hints
7 Reasons You Need To C/Stitch
Cross Stitch Coupons
Cross Stitch On Waste Canvas
Waste Canvas
Cross Stitch Magazines
What is the Best C/Stitch Brand
How To Use A DMC Color Card
Basic Stitches by Hand for Beginners /2
Health Benefits of Cross Stitch


More Articles
50 Ways To Earn Money With Crafts
20 Funny Sentences About Crafts
DMC Embroidery Threads
Embroidery Threads
Embroidery Stitches
Embroidery / Embroidery Unveiled
100 Embroidery Terms
Basics Of Hand Embroidery
Embroidery Stitches. 16 Techniques
Handling The Embroidery Thread
The Embroidery Hoop
Embroidery Hoop or Frame
Cross Stitch Helpful Hints
Needlework Glossary
Needlecratf.Tips,Tricks,FAQS
Hand Dyed Floss / 2
Hardanger Embroidery / 2
Needle (Size) Guide / 2 / 3 / 4 / 5 / 6
Needles / DMC Needles
On Threading a Needle
Knotting The Thread
Backstitch / 2
Needlepoint Inc Silk
Floss &Thread Organization & Storage /2
Scrapbooking / Scrapbooking Guide
Scrapbooking For Designers
Magnifiers
Stamps and Stampings
Macramé / Art of Macramé
Guide To Macramé
Macramé. Video Tutorials
Crochet Links
Crochet / Art of Crochet
Crochet Made Easy / 2
Basic Crochet Stitches / 2
Crochet Information / 2
How To Crochet / 2
Essential Guide To Crochet / 2
Crochet Encyclopedia / 2
Tapestry / Tapestry Weaving
Anchor Tapestry Wool. Old To New Numbers
Quilting / Quilting Mastery
Quilter's Journey
10 Quilting Techniques
How to Make A Quilt / 2
Steps To Making A Quilt
History of Quilting in America / 2
Introduction to Quilting / 2
Basic Quilting Guide / 2
Quilting Terms / 2
Stitch Dictionary / 2
Pintangle Stitch Dictionary
Stitch  Types And Appearances
Yarnist Knitter Newsletter

C/Stitch Blogs / Facebook
59 Cross Stitch Blogs
50 Cross Stitch Blogs
40 Cross Stitch Blogs
Cross Stitch on Facebook
Cross Stitch on Instagram

Forums
Crafts and C/Stitch Forums

Applications
23 Best Cross Stitch Apps
13 Mobile Apps for Stitchers

Crafts/Knitting/ Sewing Links
35 Best Craft Sites
24 Best Craft Sites
23 Best Craft Sites
18 Best Craft Sites
85 Best Craft Blogs
50 Best Craft Sites
Craft Books
9 Craft Shops
Crafts Glossary / 2
Craft Info
100 Craft Youtube Channels / 2
115 Knitting Blogs
40 UK Knitting Blogs
20 Knitting Blogs
Fixing Knitting Mistakes / 2
The 4-H Knitting Handbook / 2
Health Benefits of Knitting / 2
Beginning Knitting / 2
Instructions for Knitting / 2
Fundamentals of Knitting / 2
How to Knit for Beginners / 2
Beginning to Knit
Knitting
Knitting 2 / Knitting 3
Yarn Requirements for Knitting / 2
110 Sewing Blogs
Sewing / Tips and Tricks
The Art of Sewing
Essential Sewing Tools & Equipment
The Sewing Machine
How To Choose A Sewing Machine
The 8 Very Best Sewing Machines
How To Sew
Sewing For Beginners / 2
Sewing Needles
Schmetz Needles / 2
Introduction To Sewing Machine / 2
Understanding a Sewing Pattern / 2
Science of Sewing / 2
Sewing Basics.Know Your Needles / 2
Sewing Basics,Resource Guide / 2

Other Links

Needlework Fabrics
Needlework
Needlework Frames
Needlework Patterns
Weeks Dye Works Retailers
Sell Your Crafts Online
10 Sites To Start Selling Crafts Online
How To Sell On Etsy /2 /3
/4
Fabric Viewer
/2 / 3
Punch Needle for Beginners
Punch Needle FAQ
Punch Needle Tutorial
Wonderfil Eleganza
Eleganza/Cosmo/DMC
CXC Thread Review
/2
Needlepoint vs C/Stitch
10 Beginner Tips For Needlepoint
The Art Of Needlepoint
How To Needlepoint. Guide
How To Needlepoint
/2
Basic Needlepoint
Gloriana Shops
Storage & Organization
Eva Rosenstand
Bucilla
Vervaco Brand History
Elizabeth Bradley
Sashiko
/2 /3
3 Good Reasons To Try DMC Floche
Amigurumi
Tapestry Crochet

DMC Info/Charts/Shops
DMC World Shops / 2
Search DMC/Rosace colors
DMC / Rosace Color Card
DMC Color Card (Buy)
DMC Articles (MS Excel)
DMC/Rosace Colors / 2 / 3
DMC Color Description
DMC Color Description 2 / 3 / 4
Discontinued DMC Threads
DMC 35 New Colors
DMC Variegated To Solid Colors
DMC Variations To Solid Colors
Mouline Etoile
Light Effects
Variations / 2
Retors / Satin
Linen / 2
Laine Colbert
Coloris / 2 / 3 / 4 
Pearl Cotton Size 3 / 2
Pearl Cotton Size 5
Pearl Cotton Variations
Pearl Cotton Balls #8 / #12
Cebelia Crochet
Floche
Diamant
Babylo Crochet Yarn
Babylo Crochet Thread
Special Dentelles
Petra
Cebelia Crochet Yarn
Cordonnet Special
Broder Special

Anchor Info/Charts
Anchor Colors / Anchor 2
Anchor Description Colors
Anchor Colors And Names
Pearl Cotton #8 MC
Pearl Cotton #8 Solid
Anchor Marlitt
Anchor Metallic / 2
Tapisserie Wool / 2
Anchor Lame
Anchor Reflecta

More Color Charts / Shops
Madeira
/ Viscose
Presencia (Finca) / 2
Caron Collection /2 /3 /4
Caron Hand Dyed VG
Caron Wildflowers / 2
Caron Waterlilies
Caron Watercolors
Classic Colorworks
Crescent (Classic Colorworks)
Crescent Colors / 2
Gloriana Silk Floss
Gloriana All Threads / 2
Gütermann Skala / Mara
Gütermann 2 / Sulky / Tera
Gütermann Sew All
Glissen Gloss Colorwash Silk
Rainbow Gallery Threads
Rainbow Blending Glissen Gloss
Rainbow Gallery
R/Gallery Splendor
R/Gallery Splendor Colors
R/Gallery Wisper / Braid Petite
R/Gallery Treasure Braid 4-8
R/Gallery Treasure B. 12-16
R/Gallery Nordic Gold
R/Gallery Fuzzy Stuff
R/Gallery Silk Lame Braid
Riolis Shops
Sullivans
Threadworx Overdyed
Threadworx Overdyed Floss
Threadworx Overdyed Pearls
Threadworx Quick Reference
Threadworx Charts
Threadworx Designers
Au Ver A Soie / 2
J&P Coats
Dinky Dyes Silk/ Perle 600
Dinky Dyes Perle 1000/ P1900
The Gentle Art Sampler / 2 / 3
The Gentle Art Simply Shaker
The Gentle Art Simply Wool
YLI SR
Cosmo
Madeira
Mettler / Mettler Threads
Mettler (All)
Rasant
Riolis (Catalog)
Valdani / 2
Venus
Weeks Dye Works
Weeks Dye Works Floss
Puppets Conversion Chart
Aurifil
Panna
Robison-Anton

Conversion tables
DMC/Rosace-Anchor
Dmc-Anchor & Description
DMC/Anchor Variegated
DMC Articles Conversion / 2 / 3
DMC-Rayon-Anchor Marlitt
DMC-Needlepaints
DMC-Kreinik Metallics
DMC Light Effects-Kreinik
DMC-Colbert Wool Conversion
DMC-Presencia (Finca) / 2
DMC-Venus / 2
DMC-Gamma-Anchor-Madeira
DMC-Needlepoint Silk
DMC-Splendor
DMC-Sullivans / 2
DMC-DFN (Janlynn)
DMC-Mill Hill Beads / 2
DMC-Anchor-Jp-Mill Hill
DMC-Laine Colbert Wool
DMC-Bucilla / 2
DMC-Profilo / 2
DMC-Anchor-Profilo-Ispe
DMC-Cosmo (& Seasons)
DMC-Design Works
DMC-Riolis
DMC-Valdani
DMC-Mandarin
DMC-Anchor-Yeidami
DMC-The Gentle Art /2 /3
DMC-Puppets
DMC-Aurifil
DMC-JPCoats
DMC-Sulky
DMC-Flower Thread
RGB-DMC
Dimensions-Anchor/DMC /2
Dimensions-DMC/Anchor/JPCoats
Dimensions-DMC /2
Dome - DMC - Anchor
DMC-Weeks-Colorworks-Gast-Sullivans-Anchor
DMC-Anchor-Semco-Madeira-JP-Cosmo-Olympus-YD / 2
DMC-Light-Effects-Diamant-Rainbow-Gallery-PB-Kreinik#4 / 2
Eva Rosenstand-DMC
DMC-Au Ver Soie
Crescent Colors-DMC
Anchor-DMC
Anchor Old To New Numbers
Anchor-Sullivans
Anchor-DMC-JPCoats
Anchor Wool-Paternayan-DMC
Anchor-Tapestry Wool-DMC-Wool
Anchor-Bucilla
Anchor-Kreinik Silk Mori
Bucilla-Sullivans
E.Bradley-Anchor-DMC-Appletons Tapestry Wool
Sullivans-JP Coats
Dinky Dyes-Gentle Art
Soie D'alger - Needlepoint Silk
Silk N' Colors - Gentle Art
RB Gallery-Kreinik
Kreinik-Treasure Braid
Glissen Gloss RB-Kreinik BF
Threads to Robison-Anton
Weeks-Cosmo
Weeks Dye-Works-DMC
Gloriana Silk to Weeks Dye Works
Gloriana Silk To Caron Waterlilies To Silk N'Colors
DMC - Delica Bead
Delica Bead - DMC
DMC-Anchor-JPCoats-Beats-Anton
Itchy-Stitchy - DMC
Mill Hill Beads To Miyuki
Sulky Conversions
Knitting Needle Conversion
Threadelight-Polyester-Machine-To-Pantone-R-A-Poly-R-A-Rayon-Sulky-Madeira

Kreinik
Distributors & Stores
Kreinik color Charts
Kreinik Widths
Needle Selection Chart
Kreinik colors /2 /3
Kreinik BF / Kreinik #4
Kreinik #8 / Kreinik Silk
Kreinik  #12
Metallic Selection Chart
Kreinik Selection Guides
Braids.Uses And Care
BF.Uses And Care
BF.Secrets
Kreinik How-To
Kreinik Articles

Mill Hill
Mill Hill USA Vendors
Mill Hill Beads
Mill Hill Magnifica
Mill Hill Treasures 1
Mill Hill Treasures 2
Mill Hill Treasures 3
M.Hill.List of colors / 2
Mill Hill colors

Sponsors

Sponsor this site!
contact@mystitchworld.com


Welcome to MyStitchWorld.com. Cross Stitch Distributors


DMC Linen Threads - The Experiment That Failed





DMC Linen Threads – The Experiment That Failed
 

Source: https://lordlibidan.com/dmc-linen-threads-the-experiment-that-failed/

Back in 2017 we were the first people to talk about the “new” DMC threads (although that was 5 years ago now), in fact we were 3 days ahead of the official announcement! It’s not that surprising then that we’ve also spoken about the DMC Etoile threads before launch, and the Diamant threads too.
But new threads don’t come along often. That is, until a reader reached out to me and asked me about DMC’s linen threads.

Wait, Linen?!

Yes, you heard that right. Back in 2009 DM produced a line of 24 linen threads.
They were released only in the mainland US (and only some states as far as we can tell), and were originally only sold in packs.
There were 2 packs with 12 colors each and 10 designs included; one themed on flowers, and the other on hearts. There was also a larger special edition set of 23 (one shy of the whole set) with a Flowering Herbs pattern book with 40 patterns.

DMC Linen Range Samples (Source: mystitchworld.com)
DMC Linen Range Samples (Source: mystitchworld.com)

What Were They Like?

The threads were fine, much like the standard quality of embroidery threads from the DMC company. However, unlike standard cotton threads, they had some advantages.
 
The first, and most prominent in the DMC marketing, was that linen is a natural fiber. Unlike cotton that has to be mercerized, linen comes in threads naturally. This means it has low elasticity, doesn’t stretch, and is less likely to get damaged. In fact, they also iron like a dream!
Part of the marketing though went a little far with this though, and all the colors were natural tones.

Who Were They Made For?

The marketing strategy for DMC was clearly the natural angle, which is a fair point, however, the marketing failed to actually show who they were marketing to.
&nsbp;
The first quirk of these threads is that every pack had English and French prominently on them, and Spanish on the back too. Considering these threads were only sold in the mainland US, it’s clear that they had larger plans for these threads before they were canceled. However, the languages take away from the main draw of these threads; traditional US cross stitch.

DMC Linen Pack (Source: Ebay)


DMC Linen Pack (Source: Ebay)

Traditional US cross stitch designs have a style, they have a color palette, and they have a massive following. Even now, 90% of the best flosstubers are stitching traditional US-style images. The color selection was clearly aimed at this market, with the states we know they were released in being states large volumes of troops came from in the civil war. Why is this important? A little cross stitch history; cross stitch moved through the US during the civil war when wives of soldiers were left at home.
&nsbp;
But why aim for this market? Well, it was huge, but at the time other brands were starting to gain the upper hand thanks to their selections of muted color threads perfect for the style. By directly taking these people on with their own threads, they hoped to tap into the market.
But “why linen?” I hear you ask! Well at the time linen was the most used thread in the US. DMC was directly trying to appeal to the historical use of linen threads.

Schoolhouse Cross Stitch Sampler (Source: 123Stitch.com)


Schoolhouse Cross Stitch Sampler (Source: 123Stitch.com)

Why Did They Fail?

Well, this one is hard to say, but there are a few key factors that are likely to have contributed.
 
Why French? Why Spanish? Adding additional languages to a packet does help with cross country selling, but the pattern books inside the packs were only in English, meaning the boxes couldn’t be sold in those countries anyway. We’re still not sure where these threads were made, but they were put together in the US, so the choice was purely that of the US DMC heads to make. For some reason, they added other languages. This, was the first of the bad marketing choices.
 
Marketing is to blame again though, as none of the history of linen, history of the colors, history of the use of these threads were made obvious in the marketing at all. It’s no wonder people didn’t know what they were about, other than being a new and quirky thread (much like the US-only thread that came out around the same time).
But they also didn’t capitalize on the fact that linen was a natural fiber much either. And we do know that this would have been a good strategy, as the Natural Linen knitting yarn was launched at the same time, and is much loved and sold today.
Thanks to poor marketing, their largest two markets (natural thread lovers, and traditional cross stitchers) were not aware of the linens!
 
Then we get to that color selection. 24 threads is a good amount to sell, but they’re all so tonally similar, and all very muted. Other than a specific style of cross stitch, these threads aren’t useful to anyone else!
 
I honestly think that DMC linen threads could have been something great, but thanks to some poor marketing choices, they’ll forever be the threads that no one remembers. However, the biggest issue, was that they were sold for only 6 months before being stopped. They didn’t have enough time to permeate the market.

DMC Linen Thread Pack Contents (Source: Ebay)
DMC Linen Thread Pack Contents (Source: Ebay)

Are They Worth Getting?

The fact that no one remembers these threads, is actually an interesting point for collection. They are harder to get hold of, but no one used them, so you can get full unused sets easily. In addition, linen is less damage-prone, so they’re normally in good condition!
 
But do you want them? Well, they’re less useful than those USA-only threads, but other than a quirky thing to have, you won’t be stitching with them any time soon. In fact, we’ve not even bothered adding them to our list of discontinued threads or our DMC inventory spreadsheet.
 
However, if you are looking to pick up a set, the numbers you’re looking for are:
L159, L162, L223, L225, L310, L415, L435, L437, L452, L648, L677, L739, L760, L778, L779, L822, L833, L902, L967, L3012, L3013, L3790, L3861, LECRU